As you're dusting off your summer sandals and reaching for your favorite seashell anklet, you might need to put a pause on your summer vibes. It seems that Fall is knocking on the door a little early this year.
Pumpkin-spiced everything has already begun to hit the shelves, and it's not even September yet! This might seem like a surprise to those of us still in beach mode, but it's a trend that's been growing in recent years.
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The early arrival of Pumpkin season matters not only because it's a beloved flavor for many, but also because it signals a transition in the retail world. As Summer winds down, businesses are gearing up for the back-to-school season and the subsequent holiday rush.
1. Consumer Demand
It's no secret that consumers love pumpkin-spiced everything. From lattes to candles, the demand for this seasonal flavor is immense. Nielsen reports that pumpkin-flavored products accounted for $488.8 million in sales in 2018, a 15.5% increase from the previous year. With such significant demand, it's no wonder that businesses are starting the season early.
2. Marketing Strategy
Early release of pumpkin-flavored products is a savvy marketing strategy. By introducing these items in August, brands create a buzz and anticipation for the upcoming Fall season. This strategy also helps businesses stand out in a crowded market and attract early-bird shoppers.
I'm lining up at the first coffee shop that releases the first pumpkin spiced latte, so I have to digress on this one.
3. Weather Factor
August might still be summer, but many parts of the U.S start to experience cooler temperatures towards the end of the month. This shift in weather, coupled with our natural inclination towards warm, comforting flavors in cooler weather, makes the early arrival of pumpkin-flavored items a hit.
4. Retail Shifts
The retail industry often operates a season ahead, and the food industry is no exception. By releasing pumpkin-flavored items in August, retailers are effectively ushering in the Fall season, preparing consumers for the upcoming transition, and setting the stage for the holiday season.
So there you have it. As you're sipping on your pumpkin latte and nibbling on some pumpkin bread this August, remember that it's more than just a delicious treat. It's a marker of changing seasons, consumer behavior, and savvy business strategies. So, let's embrace the early Fall vibes and make the most of this pumpkin season!
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